Not sure what's working in your content? Start with the Content Audit.
Content Audit + 30-Day Plan
Find out what your content is actually saying about you.
You have real expertise. The question is whether someone landing on your content can tell. I read what you have already published, tell you plainly what it communicates, and give you a 30-day plan for what to fix first.
What you receive
A written Content Audit
A prioritized 30-Day Plan
A prioritized 30-Day Plan
A close read of the content you already have, with specific examples pulled from your actual work. Not a template, not a checklist. Written for you.
A prioritized 30-Day Plan
A prioritized 30-Day Plan
A prioritized 30-Day Plan
What to do first, what to do next, and what can wait. Sequenced so you can act on it in the time you actually have.
What is in the audit
1. Positioning Assessment
1. Positioning Assessment
1. Positioning Assessment
An honest read of how clearly your content communicates who you are, what you know, what you want to be known for, and what you offer. I name where it is sharp and where it drifts into vague or generic.
2. Content Strengths
1. Positioning Assessment
1. Positioning Assessment
Three things you are genuinely doing well, each with an example from your own content so you know exactly what to protect.
3. Content Gaps
1. Positioning Assessment
4. Recommended Content Pillars
Three specific gaps, also evidenced from your existing content. No generic advice about posting consistently.
4. Recommended Content Pillars
5. Starter Expert Voice Profile
4. Recommended Content Pillars
Five content pillars built from your actual expertise and business goals. Each one comes with a definition, why it belongs to you, and three topic directions.
5. Starter Expert Voice Profile
5. Starter Expert Voice Profile
5. Starter Expert Voice Profile
A working profile of how you think and sound, drawn from your natural writing and your published work. It separates how you actually communicate from how your content currently reads. Where the evidence supports it, I include up to three examples of AI flattening your voice.
6. Platform Priorities
5. Starter Expert Voice Profile
5. Starter Expert Voice Profile
Two primary platforms, one for repurposing, and a clear list of what to stop, pause, or deprioritize. Based on your audience and your capacity, not on what is fashionable.
7. Tailored Content Opportunities
7. Tailored Content Opportunities
7. Tailored Content Opportunities
Twelve content ideas with hooks. Every one tied to something specific and verifiable about you, your experience, your audience, or your offer.
8. AI and Prompt Recommendations
7. Tailored Content Opportunities
7. Tailored Content Opportunities
Three to five prompts written for your voice and your work. Built to protect how you sound and produce more specific drafts, not to generate more noise.
9. CTA and 30-Day Priorities
7. Tailored Content Opportunities
9. CTA and 30-Day Priorities
Three CTA recommendations and a prioritized 30-day plan. First, next, later. Not a content calendar you will abandon by week two.
Who this is for
You have real expertise
You already use AI, or you have tried
Content is part of how you are seen
Years of it, in a field where judgment matters.
Content is part of how you are seen
You already use AI, or you have tried
Content is part of how you are seen
Professionally, commercially, or both.
You already use AI, or you have tried
You already use AI, or you have tried
You already use AI, or you have tried
ChatGPT, Claude, something.
The output frustrates you
The output frustrates you
You already use AI, or you have tried
It is competent and it does not sound like you.
The output frustrates you
If your content undersells what you know, this is built for you.
What I need from you
Completed intake questionnaire
Your website and current service information
Completed intake questionnaire
Links to your existing content
Your website and current service information
Completed intake questionnaire
Your website and current service information
Your website and current service information
Examples of your natural writing, however rough
Examples of your natural writing, however rough
Examples of AI output you did not like, if AI is part of the problem
Examples of your natural writing, however rough
The AI prompts you currently use
Examples of AI output you did not like, if AI is part of the problem
Examples of AI output you did not like, if AI is part of the problem
Examples of AI output you did not like, if AI is part of the problem
Examples of AI output you did not like, if AI is part of the problem
Examples of AI output you did not like, if AI is part of the problem
Your current offers and services
Your business goals for the next 90 days
Your business goals for the next 90 days
Your business goals for the next 90 days
Your business goals for the next 90 days
Your business goals for the next 90 days
Your business goals for the next 90 days
Send what applies to your situation. If something does not apply, say so. The 7-business-day timeline begins once the required intake and materials are complete.
What is not included
Not included
Clarification policy
Clarification policy
Writing or rewriting your content. Ongoing social media management. Website copy. SEO. Paid ads. Competitor analysis. Branding or design work. Tool or account setup. Account access or posting on your behalf. Analysis of platforms outside the agreed priority scope. Unlimited revisions. Ongoing consulting. Live calls as part of the standard service.
Clarification policy
Clarification policy
Clarification policy
One written clarification exchange within 14 days of delivery. If that exchange shows a priority needs adjusting, I will revise the 30-day plan once. This is a clarification, not a rewrite of the report.
Questions
Why is there an application?
Because the audit only works if I can see enough of your content to say something specific. The application tells me whether I can.
Can I book a call to discuss it first?
A discovery call is not required. The service is intentionally designed to be completed in writing, from application through delivery.
What if I do not use AI at all?
Then we skip that part. The voice work and the positioning work stand on their own.
What if my content is thin?
Tell me what you have in the application. That may include your website, articles, posts, service descriptions, emails, or other professional writing. If there is not enough material for me to produce a useful audit, I will tell you before accepting payment.
Is $247 going up?
$247 is the founding rate for the first five accepted clients. After those five spots are filled, the standard rate will be $397.
How much work is the intake?
It depends on how organized your materials already are. You will receive a clear list of what to provide, and the goal is to keep the intake focused rather than make it another project.
What happens after the 30 days?
The audit stands on its own. If you want help implementing the recommendations later, I can tell you what options are available at that point.
Clarity first. Positioning always.
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